About Us

GOOCHIE -Zixuan Company is a globally respected name in the permanent makeup industry, recognized for professional-grade quality, innovation, and consistency. With dedicated manufacturing for PMU machines, needles, and pigments—supported by modern warehousing and an experienced international team—our mission is to help artists work with confidence, precision, and peace of mind.

We offer a complete, one-stop ecosystem for the PMU market, including brand planning, product development and manufacturing, technical training, and advertising design. Our portfolio includes four established brands—Goochie, Mastor, PM, and PMU—trusted by professionals for performance, safety, and reliability.

For more than 20 years, the Goochie brand has been refined through global market experience and ongoing feedback from PMU artists. This long-term commitment to professional standards and evolving techniques has earned recognition across the industry and built lasting loyalty worldwide.

Today, Goochie products are used by PMU professionals across North America, Europe, Asia, and beyond—including the United States, Canada, Mexico, Brazil, Italy, Germany, Japan, Vietnam, Thailand, the Philippines, India, Morocco, and more—supported by warm, responsive, and professional after-sales service.